Lecture 1: Desire

They buy because they want a result, and your job is to show them what’s possible.

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Lecture 2: Identity

They buy because they want to become someone.
“I’m the woman who takes action.”
“I’m ready for my scalable business.”

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Lecture 3: Logic

They buy because the numbers, steps, and plan make sense.

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Lecture 4: Emotion

They buy because it feels right.

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